Thursday, August 28, 2008

Nespresso shops - oh my

Hey Nespresso, here's some news for you: your shops suck big time. Why? Because there's ridiculously long queues each time I walk in. And you know why that is? Because you insist that customers get handed out the coffee one-by-one by a white-gloved employee. That takes time. Thus, the queue.

So, from time to time I ask one of your employees if I could not just grab the coffee by myself just like in a supermarket. That would save time and make me happy. And you know what? I get a snappy answer each time.

Nespresso, here's an idea: in one of your numerous shops conduct an experiment. Let customers either get served like now or let them grab the coffee themselves. You will get it. (you can even make the self-service more expensive if you wish)

And, oh, when you realize that customers prefer speed over what you think is "stylish": please don't let your marketers convince you that we pay a premium price for the coffee because of your stylish shops. We pay it because the coffee is nice.

And one more thing: no, I do not want to do mail order.

Thanks for listening.

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